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Estate Agent vs Cash Buying Company vs Auction

Criteria
Estate Agents
The Cash Buying Company
Property Auction
Typical Timeframe
6–9 months
As little as 7 days
Around 28 days
Speed of Sale
Slow – dependent on market and buyer chain
Fastest – direct cash purchase
Moderate – dependent on auction date
Certainty of Sale
1 in 3 sales fall through
100% certainty once offer accepted
Sale only guaranteed if reserve met
Costs Involved
• Estate agent fees (1–3%)
• Conveyancing (£1,500–2,500)
• EPC renewal (£60–100)
• Maintenance/upgrades
• Mortgage payments during listing
• No estate agent fees
• No legal fees (saving £3,000–£5,000)
• Immediate arrears settlement
• Auction house fees (up to 6%)
• Conveyancing/legal pack
• Reserve price discount (often 15% below market
value)
Buyer Type
Open market buyers, chains, investors
Direct professional cash buyer
Public bidders (investors,landlords)
Flexibility
Limited – tied to market conditions
Highly flexible – quick completion, no chain
Medium – depends on auction schedule
Best For
Sellers with time to wait and seeking full market
value
Sellers who absolutely HAVE to sell with a
guaranteed sale and no STRESS
Sellers looking for faster sale but willing to accept lower price
Key Benefits
• Potentially higher price
• Open market exposure
• Professional marketing
• Completion in 7 days
• No chain breaks
• Zero fees
• Guaranteed sale
• No viewings required
• Completion within 28 days
• Transparent bidding process
• No negotiation needed
Stress
Very stressful and unpredictable
Total Stress Free
Stressful and full of uncertainty as it may still not sell on auction day
Things to Watch Out For
• Long timelines
• High probability of buyer pulling out of the sale,
wasting weeks if not months of time
• Ongoing holding costs
Must verify buyer is a member of the National
Association of Property Buyers (NAPB)
• Fees and reserve pricing can reduce final return
• Specialised knowledge required for selling at
auction

Criteria

Estate Agents

The Cash Buying Company

Property Auction

Typical Timeframe

6–9 months

As little as 7 days

Around 28 days

Speed of Sale

Slow – dependent on market and buyer chain

Fastest – direct cash purchase

Moderate – dependent on auction date

Certainty of Sale

1 in 3 sales fall through

100% certainty once offer accepted

Sale only guaranteed if reserve met

Costs Involved

• Estate agent fees (1–3%)
• Conveyancing (£1,500–2,500)
• EPC renewal (£60–100)
• Maintenance/upgrades
• Mortgage payments during listing

• No estate agent fees
• No legal fees (saving £3,000–£5,000)
• Immediate arrears settlement

• Auction house fees (up to 6%)
• Conveyancing/legal pack
• Reserve price discount (often 15% below market
value)

Buyer Type

Open market buyers, chains, investors

Direct professional cash buyer

Public bidders (investors,landlords)

Flexibility

Limited – tied to market conditions

Highly flexible – quick completion, no chain

Medium – depends on auction schedule

Best For

Sellers with time to wait and seeking full market
value

Sellers who absolutely HAVE to sell with a
guaranteed sale and no STRESS

Sellers looking for faster sale but willing to accept lower price

Key Benefits

• Potentially higher price
• Open market exposure
• Professional marketing

• Completion in 7 days
• No chain breaks
• Zero fees
• Guaranteed sale
• No viewings required

• Completion within 28 days
• Transparent bidding process
• No negotiation needed

Stress

Very stressful and unpredictable

Total STRESS FREE

Stressful and full of uncertainty as it may still not sell on auction day

Things to Watch Out For

• Long timelines
• High probability of buyer pulling out of the sale,
wasting weeks if not months of time
• Ongoing holding costs

Must verify buyer is a member of the National
Association of Property Buyers (NAPB)

• Fees and reserve pricing can reduce final return
• Specialised knowledge required for selling at
auction

Criteria Estate Agents The Cash Buying Company Property Auction
Typical Timeframe 6–9 months As little as 7 days Around 28 days
Speed of Sale Slow – dependent on market and buyer chain Fastest – direct cash purchase Moderate – dependent on auction date
Certainty of Sale 1 in 3 sales fall through 100% certainty once offer accepted Sale only guaranteed if reserve met
Costs Involved • Estate agent fees (1–3%)
• Conveyancing (£1,500–2,500)
• EPC renewal (£60–100)
• Maintenance/upgrades
• Mortgage payments during listing
• No estate agent fees
• No legal fees (saving £3,000–£5,000)
• Immediate arrears settlement
• Auction house fees (up to 6%)
• Conveyancing/legal pack
• Reserve price discount (often 15% below market value)
Buyer Type Open market buyers, chains, investors Direct professional cash buyer Public bidders (investors, landlords)
Flexibility Limited – tied to market conditions Highly flexible – quick completion, no chain Medium – depends on auction schedule
Best For Sellers with time to wait and seeking full market value Sellers who absolutely HAVE to sell with a guaranteed sale and no STRESS Sellers looking for faster sale but willing to accept lower price
Key Benefits • Potentially higher price
• Open market exposure
• Professional marketing
• Completion in 7 days
• No chain breaks
• Zero fees
• Guaranteed sale
• No viewings required
• Completion within 28 days
• Transparent bidding process
• No negotiation needed
Stress Very stressful and unpredictable Total STRESS FREE Stressful and full of uncertainty as it may still not sell on auction day
Things to Watch Out For • Long timelines
• High probability of buyer pulling out of the sale, wasting weeks if not months of time
• Ongoing holding costs
Must verify buyer is a member of the National Association of Property Buyers (NAPB) • Fees and reserve pricing can reduce final return
• Specialised knowledge required for selling at auction

Worked Example – Cash Buying Company vs Estate Agent

Factors
The Cash Buying Company
Estate Agent
Market Value
£200,000
£200,000
Achieved Sale Price
83% of MV = £166,000
93% of MV = £186,000
Estate Agent Fees
£0
£4,464
Legal / Conveyancing Costs
£0 (we cover your legal costs)
£2,500
Repairs to Make Your House Presentable
£0 (we buy any condition)
£1,500
Holding Costs (e.g. utilities, mortgage,
council tax, insurances)

£0

£8,800 (8 months)
Seller’s Inconvenience for Viewings
Hassle free, no viewings – most of the time we rely on you sending us
videos and photos.
£1,000
Total Costs
£0
£18,264
Net to Seller
£166,000
£167,736
Time to Cash / Sell
14 days
8 months (assuming buyer does not pull out of sale)
Sale Certainty
100% Guaranteed
Not Guaranteed
Stress / Anxiety
Stress FREE
You decide

Worked Example – Cash Buying Company vs Estate Agent

Factors The Cash Buying Company Estate Agent (6–8 months to sell)
Market Value £200,000 £200,000
Achieved Sale Price 83% of MV = £166,000 93% of MV = £186,000
Estate Agent Fees £0 £4,464
Legal / Conveyancing Costs £0 (we cover your legal costs) £2,500
Repairs to Make Your House Presentable £0 (we buy any condition) £1,500
Holding Costs (e.g. utilities, mortgage, council tax, insurances) £0 £8,800 (8 months)
Seller’s Inconvenience for Viewings Hassle free, no viewings – most of the time we rely on you sending us videos and photos. £1,000
Total Costs £0 £18,264
Net to Seller £166,000 £167,736
Time to Cash / Sell 14 days 8 months (assuming buyer does not pull out of sale)
Sale Certainty 100% Guaranteed Not Guaranteed
Stress / Anxiety Stress FREE You decide.

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