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Estate Agent vs Cash Buying Company vs Auction

Criteria

Estate Agents

The Cash Buying Company

Property Auction

Typical Timeframe

6–9 months

As little as 7 days

Around 28 days

Speed of Sale

Slow – dependent on market and buyer chain

Fastest – direct cash purchase

Moderate – dependent on auction date

Certainty of Sale

1 in 3 sales fall through

100% certainty once offer accepted

Sale only guaranteed if reserve met

Costs Involved

• Estate agent fees (1–3%)
• Conveyancing (£1,500–2,500)
• EPC renewal (£60–100)
• Maintenance/upgrades
• Mortgage payments during listing

• No estate agent fees
• No legal fees (saving £3,000–£5,000)
• Immediate arrears settlement

• Auction house fees (up to 6%)
• Conveyancing/legal pack
• Reserve price discount (often 15% below market
value)

Buyer Type

Open market buyers, chains, investors

Direct professional cash buyer

Public bidders (investors,landlords)

Flexibility

Limited – tied to market conditions

Highly flexible – quick completion, no chain

Medium – depends on auction schedule

Best For

Sellers with time to wait and seeking full market
value

Sellers who absolutely HAVE to sell with a
guaranteed sale and no STRESS

Sellers looking for faster sale but willing to accept lower price

Key Benefits

• Potentially higher price
• Open market exposure
• Professional marketing

• Completion in 7 days
• No chain breaks
• Zero fees
• Guaranteed sale
• No viewings required

• Completion within 28 days
• Transparent bidding process
• No negotiation needed

Stress

Very stressful and unpredictable

Total STRESS FREE

Stressful and full of uncertainty as it may still not sell on auction day

Things to Watch Out For

• Long timelines
• High probability of buyer pulling out of the sale,
wasting weeks if not months of time
• Ongoing holding costs

Must verify buyer is a member of the National
Association of Property Buyers (NAPB)

• Fees and reserve pricing can reduce final return
• Specialised knowledge required for selling at
auction

Criteria

Estate Agents

The Cash Buying Company

Property Auction

Typical Timeframe

6–9 months

As little as 7 days

Around 28 days

Speed of Sale

Slow – dependent on market and buyer chain

Fastest – direct cash purchase

Moderate – dependent on auction date

Certainty of Sale

1 in 3 sales fall through

100% certainty once offer accepted

Sale only guaranteed if reserve met

Costs Involved

• Estate agent fees (1–3%)
• Conveyancing (£1,500–2,500)
• EPC renewal (£60–100)
• Maintenance/upgrades
• Mortgage payments during listing

• No estate agent fees
• No legal fees (saving £3,000–£5,000)
• Immediate arrears settlement

• Auction house fees (up to 6%)
• Conveyancing/legal pack
• Reserve price discount (often 15% below market
value)

Buyer Type

Open market buyers, chains, investors

Direct professional cash buyer

Public bidders (investors,landlords)

Flexibility

Limited – tied to market conditions

Highly flexible – quick completion, no chain

Medium – depends on auction schedule

Best For

Sellers with time to wait and seeking full market
value

Sellers who absolutely HAVE to sell with a
guaranteed sale and no STRESS

Sellers looking for faster sale but willing to accept lower price

Key Benefits

• Potentially higher price
• Open market exposure
• Professional marketing

• Completion in 7 days
• No chain breaks
• Zero fees
• Guaranteed sale
• No viewings required

• Completion within 28 days
• Transparent bidding process
• No negotiation needed

Stress

Very stressful and unpredictable

Total STRESS FREE

Stressful and full of uncertainty as it may still not sell on auction day

Things to Watch Out For

• Long timelines
• High probability of buyer pulling out of the sale,
wasting weeks if not months of time
• Ongoing holding costs

Must verify buyer is a member of the National
Association of Property Buyers (NAPB)

• Fees and reserve pricing can reduce final return
• Specialised knowledge required for selling at
auction

Worked Example – Cash Buying Company vs Estate Agent

Factors

The Cash Buying Company

Estate Agent

Market Value

£200,000

£200,000

Achieved Sale Price

83% of MV = £166,000

93% of MV = £186,000

Estate Agent Fees

£0

£4,464

Legal / Conveyancing Costs

£0 (we cover your legal costs)

£2,500

Repairs to Make Your House Presentable

£0 (we buy any condition)

£1,500

Holding Costs (e.g. utilities, mortgage,
council tax, insurances)

£0

£8,800 (8 months)

Seller’s Inconvenience for Viewings

Hassle free, no viewings – most of the time we rely on you sending us
videos and photos.

£1,000

Total Costs

£0

£18,264

Net to Seller

£166,000

£167,736

Time to Cash / Sell

14 days

8 months (assuming buyer does not pull out of sale)

Sale Certainty

100% Guaranteed

Not Guaranteed

Stress / Anxiety

Stress FREE

You decide.

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